Green Talks Series: Sustainable Consumers - A Status Quo Analysis by Elisa Adam

Green Week 2024 presents our Green Talks Series! Where we invite our amazing PhD students to present on a variety of sustainability topics in their relevant fields

Sustainable Consumers - A Status Quo Analysis by Elisa Adam

Elisa will be presenting her findings on a consumer study on consumers' understanding of sustainability, their sustainability associations, and consumption motivations. A great topic for anyone in the business and marketing fields to understand consumer behaviour when it comes to sustainability! 

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About Elisa

Elisa Dorothee Adam is a doctoral student at University of Portsmouth in the field of Strategy, Marketing and Innovation and research assistant at IU International University in the Department of Marketing. She holds a MSc in Intercultural Business Psychology with specialisation in Market & Consumer Psychology from University of Applied Sciences Hamm-Lippstadt/Germany and a BSc in Business Psychology from University of Applied Sciences Bielefeld/Germany. She has also studied at Leuphana University Lüneburg/Germany and at Teesside University/UK. From 2017-2019, she was granted a Deutschlandstipendium scholarship. She has gained practical experience in marketing and market research, e.g., with Bahlsen company or as a freelancer. She has also gained academic experience through a research internship at Hamburg Media School. Currently, she is pursuing a further training in morphologic qualitative research.